We all know that fashion is important in the life of a man and a woman. Even if you are one of those who would disagree with this statement – you still like to look beautiful, don’t you? The way we dress, the style we follow, and the trends we follow help us express our individuality.
Through fashion, we can easily show how creative we are, and consistently following our own style gives us self-confidence. Fashion shows are one of the most popular ways to present new fashion trends.
The realization of such a large project is not an easy task at all and requires a lot of effort and time. Fashion is glamorous. Fashion is exciting. Fashion is frivolous. Fashion is stressful. Fashion is an ego trip. Fashion is creative.
The constant change in fashion is what makes it so challenging and keeps us from getting fed up with this job. What we love in fashion is the creative process, research, materials, and collaborations with various talented people, as well as working on individual pieces, collections, and campaigns.
Like any other business, the fashion industry keeps pace with modern technology, using everything it offers to make the final product or project look just right. The application of modern technology provides our environment with a wealth of new visual stimuli, creates new types of creativity, and opens up new aesthetic and functional possibilities.
Focusing on the creative segment and on innovations in modern design, we will notice how technology has an impact on the overall reorganization and final appearance in the fashion industry. Visual effects are an indispensable part of the fashion industry. With the advent of computer technology in fashion art, practical visual effects were replaced by digital effects, primarily due to their flexibility in production.
What is important in all of this is that we should not run away from using modern technology for fear that the entire project will look too artificial, but rather find an expert team of people who will make the effects look almost imperceptible, and at the same time greatly influence the improvement of the overall appearance of the project itself. So, according to the words of the vfx company los angeles, it is only important that you choose wisely who you will trust.
The Difference Between Special and Visual Effects
Special effects are used almost exclusively in the film industry, while visual effects have a wider application and include any subsequent manipulation of already recorded material, i.e. it includes everything that was not captured in camera but created in post-production.
Visual effects are used for two purposes – to achieve something that is extremely difficult or impossible to record with conventional techniques, or to facilitate the recording process and correct any mistakes made on set.
In both cases, the aim is to make these effects as little noticeable as possible. When we talk about invisible visual effects, we are almost always talking about objects or elements in the background, that is, about those parts of the frame that are not the focus of attention – changing the background, adding objects to the background or environment, adding more extras to the background, and the like.
One of the rare exceptions to the use of visual effects on parts that are not the focus of attention is the digital replacement of TV screens, smartphone screens, jumbo-posters and all larger elements that very often have their own narrative purpose and are therefore essential parts of the frame and the focus of the viewer’s attention. This is exactly what happens on the catwalks.
We will give a simple example of using visual effects in the fashion industry. You are attending a prestigious fashion show. No matter how perfect everything looks, you notice some flaws: the glittering background is too bright, the faces of the models glow from the heat of the spotlight, a box is visible in the background that no one has removed, and it is visible from your angle and spoils the whole impression, and so on.
However, when you watched that same fashion show on small screens, you noticed that the lighting was perfect, the models’ faces were flawless, and the box had disappeared from the frame. This is exactly the job that the effects do, removing the unnecessary from the frame and improving the overall visual impression.
The first and most obvious purpose of using visual effects is to achieve impossible shots. In modern Hollywood, this usually means the extensive use of computer-generated imagery in science fiction films to faithfully recreate a world that is impossible, or at least unfilmable – be it creating spaceships or setting the action in space.
The development of visual effects is closely related to the development of computers and technology, and this development has been growing unstoppably for the last quarter of a century and shows no signs of slowing down. What was considered impossible twenty years ago is a completely normal phenomenon today, as for example an effect that is considered impossible today could become standard in a year.
The human body has become an object of design, equipped with communication technology. Today, we can no longer separate such a collaboration between the body and technology physically and cognitively theoretically. The new body is a hybrid, a combination of biological and technological, and all worldly processes and concepts as well as inventions were focused and adapted to that segment.
In the concept of contemporary fashion, everything new, provocative and shocking has taken the lead over tradition. Everything that was determined in the order and rank of values to serve the presentation of the divine idea of beauty faded away without a trace.
Fashion is not just about clothes and accessories, instead it is a state of mind and a reflection of its time. The skill of communicating using the media of photography and video is a unique and complex process whose evolution occurs parallel to the passage of time, more precisely the arrival of new fashion, conceptual and visual trends.
Looking at the aspects of advertising and fashion photography, it is noticed that their characteristics change in accordance with the requirements and affinities of the target market. The rules followed when creating advertising photography today will not necessarily represent the rules of a successful visual presentation in a few years.
